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Fernanda Monti Award for Best Overall Paper–ESOMAR Congress 2010
I’m happy to announce that my paper, “Riding the Value Shift in Market Research: Only the Paranoid Survive,” received the Fernanda Monti Award for Best Overall Paper at the 2010 ESOMAR Congress that...
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Who will be the Ikea of market research?
I had the pleasure of participating in a lively discussion on the impact and future of “DIY” (do-it-yourself) research a few weeks ago at the recent ESOMAR Congress in Athens, Greece. In a 90-minute...
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Recommended read: The Predictioneer’s Game
The Preditioneer’s Game: Using the Logic of Brazen Self-Interest to See and Shape the Future by Bruce Bueno de Mesquita makes a pretty strong case for using models to make critical decisions, whether...
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Follow up to “Recommended read–The Predictioneer’s Game”
After I posted my brief review of The Predictioneer’s Game by Bruce Bueno de Mesquita, I discovered that you can explore the “game” in more detail at Bueno de Mesquita’s website,...
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A Survey Gene?
Declining response rates have a been a problem in survey research for a long time. Now a study by Lori Foster Thompson of North Carolina State University, Zhen Zhang of Arizona State University, and...
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Starbucks new logo
Last week Starbucks CEO Howard Schultz unveiled a new logo for the brand. By now we should know that any attempt to mess with a popular brand (formula, name or logo) is going to elicit at least a few...
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The “decline effect,” random variation, and evidence-based marketing
There’s an interesting article by Jonah Lehrer in the Dec. 13 issue of The New Yorker, “The Truth Wears Off: Is there something wrong with the scientific method?” Lehrer reports that a growing number...
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What dialect do you Tweet?
If you were lisitening to NPR’s “All Things Considered” broadcast on January 18, you might have heard a brief report on research that reveals regional differences (“dialects”) in word usage, spellings,...
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David Leonhardt’s Interactive Deficit Puzzle: New Way to Measure Opinion?
In November of last year David Leonhardt, an economics writer for The New York Times, created an “interactive puzzle” that enabled readers to create a solution for reducing the federal deficit by $1.3...
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Think like a respondent: improving MR ROI through better survey design
There’s no question that marketers are more focused than ever on the ROI of marketing research. All too often, however, it seems that efforts to improve ROI aim to get more research per dollar spent...
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